How to Sell Yourself
You need to know ‘Who you are’.
What are your traits, beliefs and values? It’s crucial that you understand on a deep level how you are built. Are you caring, daring, or decisive? If so in what ways? Are you intense, energetic or logical? Do you value authenticity, balance and time? Do a deep dive and find out what you’re made of. What are your core beliefs and how do they give you power? All of us have tons of beliefs, traits and values. The key here is to gain clarity on the ones you love most and that are most useful to you. Clarity creates direction.
What talents and skills do you possess that are unique or powerful? If you are going to promote yourself you want to know what the big selling points are. You wouldn’t want to try to sell a car and not know how it is superior to other vehicles. You need to know how to position it’s superiority or uniqueness. It’s the same with self-promotion. Are you a great motivator? How? Can you build great teams? Do you have a knack for organizing people, events, clutter, etc? Those are talents and skills. Maybe your great at trouble shooting, strategic planning or time management. How can you demonstrate and promote you excellence and value with those skills? There are tons of people good at these things but only a few are great at selling the fact that they are good at them.
What are you passionate about? This one can get a little tricky for some people. The key here is to look back a bit. Take a look at what I call your ‘biggest wins’ in life. What happened? What were you doing? Who were you with? These will tell you more about yourself than you think. By gaining clarity on your biggest wins you can see what gets you really satisfied or extremely fired up. Then you can leverage recreating that scenario to identify wining situations for yourself in the current moment. If your biggest wins were on the pitcher’s mound, saving someone’s life or winning a math tournament, you can be certain that positioning yourself to be the go to person and taking risks is for you. For others it could be the exact opposite. There’s no right answer, there’s just your answer that’s right for you.
How do you operate? Everyone has what I call an ‘operating framework’. It’s how they interact with the world and the filter by which they receive information. It’s important that you understand your’s deeply. It can help you find solutions and value, but it can also hinder your from seeing things. Clarity on this portion creates your inner radar to seek out and find your moments. It’s also your sonar to keep you from having tragic moments or crashes. It’s also your way of communicating and moving. If you understand your style in this realm you can ensure that you place yourself in more environments that will allow you to win and less that will cause you to lose. Let me elaborate. My operating framework requires low information and tons of movement. It needs an opportunity for constant growth. It can allow for tons of mistakes but standing still is of no use. So, if I got a job as an accountant I would be hard pressed to succeed and be happy. Now, business development, sales, entrepreneurship? Those things I will jump at. Make sense? Understanding these things about yourself allows for positioning to promote yourself through results and presentation.
What are your core needs? All of us have basic human needs. Without going into great detail Tony Robbins has lined them out as certainty, variety, significance, connection, growth, and contribution. Every person needs all these to some degree. Understanding which 3 are most important to you is crucial. It keeps us from falling into situations not suited for us and allows us to chase those interactions, scenarios and ventures that are highly impactful for us. I would recommend going through the exercise of identifying these for yourself.
Once you understand ‘who you are’ you need to be the best you can be!
This is all about bringing and increasing value. What’s your unique value add. That’s what sells. Think about selling and buying for a second. When someone wants to buy something it’s because they view that item as equal to, or of greater value than the money in their hand/pocket. You are no different. Want more customers? Bring value! Want a raise or a promotion? Bring huge value first! What can you do to raise the bar on what you have to offer? How can you meet or exceed expectations? Do you deliver a quality experience? Doing your best is more than negotiating a good deal, or keeping the property in good shape, or getting a good lease for a client. It is also making sure the experience of the transaction is a high-quality experience. Were you easy to get hold of? Did you return calls promptly? Did you deliver what was asked of you in a timely fashion? Was your attitude can do throughout the transaction? What’s your WOW factor?
All the previous is great but this one is crucial You must develop quality relationships.
You can’t sell anything without another person or company to buy it. What does selling yourself mean? I think it means developing relationships with people so that they want to do business with you. They want to hire you. They want to work for or with you. They want to refer to you. They want to help you. Evaluate your relationships. How satisfied are you with your relationships with your employer or boss, your employees, your team, your clients, professional contacts, or industry peers? Are you the glue? Are you the central point? How can you connect deeply and meaningfully with them? Consider what values you think are important to have a good reputation? Ones that will lead people to think of you if they need someone that does something like you do. Relationship is at the very core of everything. How can you build new, stronger, and more lucrative relationships? You have to get out there and do it, but you need to know who you are and how you work to connect to the best customers, workers, employers, or organizations for you.
Last but not least you have to take the initiative.
If you aren’t driving who is? It’s up to you to make sure the clarity gained in some of these exercises turns into real action. What more can you do without being asked? How can you be more visible? Are you super proactive? Are you the first one to volunteer? How can you ensure relationships know of your successes and accomplishments? Positioning yourself for life’s best means not being afraid to step out and let people know what you are doing, who you are, or what needs to be done. This is the step where you have to do the work. Don’t get me wrong with all this. You don’t want to be known as the person who talks shit about how good they are but never delivers. You are the mailman in this scenario! You always deliver but the difference is you’re the mailman with the megaphone letting everyone know the total package has made it.
At the end of the day it begins and ends with each of us as individuals. If we don’t know ourselves, how can we expect anyone else to know us. If we don’t know ‘who we are’ how can we accurately sell that to others. Don’t get caught baiting and switching! Know yourself and sell yourself with a Grant Cardone 10X mentality.
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